Jenna Wagner

case study: oakley, inc.
I conducted this case study at Elon University in a Public Opinion and New Media class. Oakley is an individualistic and unique brand that is creative when it comes ot every facet of Oakley, Inc. In my study, I talk about Oakley's branding and marketing strategies affect the consumer.

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I am currently earning my Masters at Elon University and will graduate in less than a month. This case study was completed to help me to expand my marketing knowledge and gain experience in the field.