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What is this site all about?

December 5th, 2010 admin

I created this website as an interactive representation of a research paper I did on Social Media and Marketing in Motorsports. This interactive version will allow you to click through the main parts of my paper and to download a full version of my paper. Feel free to click around and follow my tweets on twitter!

Performance Racing Industry

December 3rd, 2010 admin

There are so many new developments happening in NASCAR during the off-season. One that I just discovered, is the Performance Racing Industry trade show. This is one way that NASCAR and other racing series are interacting with the fans. This trade show gives brands, fans, and anyone who wants just attend the chance to interact with the people who sell the racing products.

The PRI website gives a list of the top 10 reasons to attend the trade show:

A trip to the PRI Trade Show is a clear moneymaker for any racing business.

  1. A single, hot new racing product that sells well all year long pays for the trip!
  2. Increase profits by negotiating face to face with current suppliers for better deals for 2010 and “show special” pricing.
  3. Ease cash flow by getting improved dating programs offered only at the Show.
  4. Make sure you’re selling the winning components…or switch product lines to the best.
  5. Expand your revenue streams by adding new machining equipment to your shop.
  6. Ease cash flow and increase sales by asking suppliers for help in promoting sales of their products in your local racing market, including co-op advertising. POP retail displays and proven merchandising strategies for specific racing products.
  7. Get profitable new ideas by meeting others in your industry and finding out what they’re doing to be successful in these challenging times.
  8. Have a beer on us and Budweiser with thousands of folks in your same business at the PRI Happy Hour, and on show shuttle buses through the famous “Bud On The Bus” program.
  9. Verify the hottest selling products and the biggest sales trends in your segment of the racing market by talking to the experts.
  10. Build more race-winning engines with the machining technology and new engine parts’ you discover at the PRI Trade Show.

This event will be a huge networking opportunity for me since I want to work in motorsports when I graduate in May 2011. Hopefully, the exhibitors, buyers, and fans will be using social media to its fullest while at this trade show. This is one of the marketing strategies that the motorsports world is using in order to interact with fans of racing.

Social Media in Motorsports Summit

December 1st, 2010 admin

I just registered for the Social Media in Motorsports Summit taking place on February 2, 2011. I am super excited about this event. There are so many great speakers that will be presenting and so much vital information to be learned. Some of the key speakers at this event are:

Stephanie Agresta (twitter: @stephagresata)

Craig Coblenz (twitter: @coblenz)

Terry Dry (twitter: @fanscape)

Jeff Gluck (twitter: @jeff_gluck)

Andrew R. Kaplan (twitter: @mediamensch)

Kevin Kennedy (twitter: @Redracer)

Leilani Munter (twitter: @LeilaniMunter)

Ramsey Poston (twitter: @ramseyposton)

Joe Tripp (twitter:speednjoe)

Mark Walsh (twitter: @walsh)

This will be a great networking opportunity for me, considering that I want to work in motorsports when I graduate in May 2011. I can’t wait to attend!!!